Why are Brazilian consumers flocking to live sales, and what does it teach us about social?

Today we’re talking about live commerce and social media in Brazil. Monique is the CEO and founder of MIMO, a platform that combines live streaming and e-commerce, a trend that is growing in Brazil and other markets (including China in particular). Brazilians are very social and interactive online, and how they like to buy from real people and influencers. David also explores the challenges and opportunities for women entrepreneurs in Brazil.