The consumer champion? Rico Surridge talks about Which? and the future of the digital leader.

Rico Surridge is Chief Product and Technology Officer at Which? a UK-based a not-for-profit providing consumer reviews and advocacy: working to influence legislation and prevent consumer harm by lobbying in Westminster and engaging with manufacturers. Rico joins David to discuss how Which? is dealing with the impact of technologies such as generative AI, voice interaction, VR and AR on its business and its consumers, whilst also highlighting the need for better digital skills and technology understanding at the board level.