Investment decisions based on data lead to a more competitive sector, but many aren't.
Less than 3% of VCs funding goes to female-led businesses, Ruma Bose (Chief Growth Officer, Clearco) explains how they're investing using different metrics to make an impact.
Traditionally money has been given to businesses based on gut-feeling and 'intuition'; well Clearco thinks data is how to judge that investment. Their Chief Growth Office Ruma Bose explains how they actually do that, why it matters so much to her, and what the results are in terms of where that money goes!
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